It’s one thing to sell products into Bunnings, but another to have them successfully sell through!
Businesses that possess differentiated products have a significant advantage over competitors however this alone certainly does not mean they will be successful especially when marketed through the Bunnings Group. Great products must be combined with a professional launch and prompt roll out, in store support, effective management of inventory and display and promotional material often across the nation to be successful.
Take it from me! I have presided over the successful roll-out and ongoing product / category programs via Bunnings over a period of 5 years. Whilst the products I have been responsible for possess significant differentiated features, the success of these programs could not have been achieved without the engagement of an effective category solutions management firm.
During this time I have engaged G-Force Category Solutions, based in Melbourne, not only to guide me through national launch and roll-outs, but to ensure that stock levels are kept in check and to ensure POP material is positioned, installed and maintained where applicable all of which have contributed to the success of the programs.
One of the great aspects of G-Force is that George, Joshua, Fabian and the team are well known to Bunnings and that key G-Force staff possess in-depth knowledge of Bunnings and its operations and as such have been able to offer me with sound advice when required. I am not exaggerating by stating that G-Force is a category solutions partner not just a category solutions manager.
I have no hesitation announcing that G-Force has provided an invaluable contribution to the success of the Vistelle brand of decorative acrylic panels in the Bunnings Group nationally and these categories continue to go from strength to strength.