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The G-Force Mission

Our company philosophy is first and foremost to deliver excellence in compliance at store level including ticketing, product presentation and product ranging with bay layout compliance. G-Force currently employs over 150 people across Australia and New Zealand.

Talk is cheap. So we let our results do the talking for us. At G-Force we are passionate about excellent execution.


G-Force Management has a high level of experience developing and executing strategies, working effectively with all key stakeholders including sales teams, operations, marketing, management and the retailers ‚Äď to deliver real, tangible solutions with bespoke merchandising plans as well as strong uplifts in sales and market share.


The G-Force focus is to continue to raise the bar and be the benchmark in field teams by dedicating training to suit Suppliers and Retailers individual needs.


G-Force is committed to delivering the highest standard of service for your products and company without tying up your valuable cashflow with the cost of an expensive in-house sales team.


G-Force will provide you with highly trained sales representatives utilising strong selling skills, who are motivated and dedicated to obtaining the best product position for your products.


We Assemble We Install

We Assemble | We Install operates We Install for insulation installation and We Assemble for flat pack/kitset assembly in New Zealand ‚Äď two great services for homeowners, landlords and property managers.

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Crest is a privately owned Australian business with over 35 years developing, marketing and distributing more than 600 Entertainment Technology Accessories & Homewares products to over 3000 retailers throughout Australia. As a key supplier to Bunnings Warehouse it’s important that we have a professional team to deliver on all our needs in store and the team at G-Force do just that! I have been working closely with Josh and his team for some time now. Their ability to deliver exceptional results against the KPI report is very important to our business. This includes 100% VIS results along with maintaining a consistent weeks of SOH and minimal OOS. G-Force are also flexible enough that they can action ad-hoc projects at a moment’s notice. I would highly recommend G-Force to any business looking to partner with Bunnings Warehouse.
Chris Healey
National Account Manager  – Crest
September 02, 2019
Denbies Group has used G-Force for VIS since 2012. We have found the team at G-Force very proactive and serious about their job. They make their staff accountable and always follow up any issues if they arise. We would not hesitate to recommend G-Force.
Mark McAlpin
Managing Director  – Denbies Group
October 11, 2019
Borg Manufacturing has been using G-Force as our VIS provider since we started in Bunnings in 2010. It was our first foray into Retail, so we really needed to partner with a company who could help show us the way, and also had excellent knowledge of how Bunnings operate. It has proven to be a highly successful relationship for us and is key to the success we have had in this segment. We believe G-Force have done a great job in several areas: 1. They get the basics right. Call Cycle compliance is always 100%. 2. The whole team is very responsive to any issues that come along. Issues are always dealt with immediately and professionally. 3. At all levels the G-Force team has built great relationships with Bunnings staff. This is especially important at the store level where we usually find that minor issues are solved before they become problems. Overall we would be very happy to recommend G-Force as a business partner.
Stuart Toakley
Sales & Marketing Manager  – Borg
November 21, 2019
It’s one thing to sell products into Bunnings, but another to have them successfully sell through! Businesses that possess differentiated products have a significant advantage over competitors however this alone certainly does not mean they will be successful especially when marketed through the Bunnings Group. Great products must be combined with a professional launch and prompt roll out, in store support, effective management of inventory and display and promotional material often across the nation to be successful. Take it from me! I have presided over the successful roll-out and ongoing product / category programs via Bunnings over a period of 5 years. Whilst the products I have been responsible for possess significant differentiated features, the success of these programs could not have been achieved without the engagement of an effective category solutions management firm. During this time I have engaged G-Force Category Solutions, based in Melbourne, not only to guide me through national launch and roll-outs, but to ensure that stock levels are kept in check and to ensure POP material is positioned, installed and maintained where applicable all of which have contributed to the success of the programs. One of the great aspects of G-Force is that George, Joshua, Fabian and the team are well known to Bunnings and that key G-Force staff possess in-depth knowledge of Bunnings and its operations and as such have been able to offer me with sound advice when required. I am not exaggerating by stating that G-Force is a category solutions partner not just a category solutions manager. I have no hesitation announcing that G-Force has provided an invaluable contribution to the success of the Vistelle brand of decorative acrylic panels in the Bunnings Group nationally and these categories continue to go from strength to strength.
Lindon Flancbaum
National Sales & Marketing Manager  – EGR Building Products Division
November 21, 2019
We engaged G-Force as our vendor restock company in November 2010. G-Force represents our company nationally throughout the Bunning‚Äôs network. In the period of time that G-Force has represented our company we have found them to be extremely professional in all the facets of our business and theirs. They have been with us from our beginning with Bunnings, and have maintained that degree of professionalism in that period. G-Force are employed to maintain our products in all of the stores. This includes restock and order, keeping the shelves neat and also keeping the brochures updated both in the bay and the special orders desk. They have also recently under taken charge of a national store rollout of displays. G-Force also represent our company at the Annual trade shows, with having staff in all states ‚Äúmanning‚ÄĚ our display stand. We have always found the G-Force team to be hard working, diligent and they take pride in their work representing both our company and G-Force. We have found the reporting system of G-Force excellent. They supply up to date staff contacts and various other information. The key staff is always on hand, and on the occasion that there is any issue, they deal with it promptly and come back to you with a resolution. We would highly recommend G-Force to anyone looking to showcase their business in a professional way.
Dorinda Mercier
Acol Skylights & Roof Windows  – National Marketing Manager
November 21, 2019
Freudenberg Household Products is proud to use G-Force as its merchandising team in Bunnings stores across Australia and New Zealand. Joshua and George are passionate about delivering a highly professional service and their hard working field team are dedicated and proactive. Their attention to detail and compliance to Bunnings standards ensure all measures of Bunnings KPI’s are as important to them as they are to our business and the Buyers. Nothing is too much trouble for the G-Force team and their response time to requests sets the industry benchmark. Freudenberg Household products is a global family business whose guiding principles are around value for customers, innovation, leadership, people and responsibility. It is very important to us that the field team who represents our Vileda and Ansell brands in the marketplace also reflect the same high standards and family oriented feeling. In G-Force we have found a great partner who represents everything we are, and that is truly refreshing. Freudenberg has a long and successful tradition of worldwide co-operation, alliances and partnerships which enable us to better serve our customers and strengthen our competitive position The G-Force team fit perfectly with our strategy and I would recommend them to anyone who wants first class professional field representation in Bunnings.
Alan Hall
National Business Manager  – Freudenberg Household Products Pty Ltd
November 21, 2019
Jackson Industries is a market leader and category specialist offering a wide range of electrical accessories to the Australasian marketplace since 1986. Jackson has an enviable record providing consumers with unique product that delivers greater features and benefits to match the demands of an ever evolving and sophisticated marketplace. Product innovation, speed to market and category management at the retail level are all critical components needed to ensure the Jackson brand remains at the forefront of a competitive market and be seen by consumers as their first choice. We at Jackson continue to set high standards for our own company as well as our working partners. We are very pleased to be associated with the team at G-Force and have worked hard with this organisation since appointing them mid 2008 to ensure that a particular market segment is managed, presented and maintained in accordance with strict compliance requirements. The completion of detailed tasks at store level such as the implementation of planograms, product ranging, reordering and stock management are examples of critical duties performed by G-Force that are carried out proficiently to support our national brand with a comprehensive merchandising business plan. The Jackson brand and an indelible sense of urgency are all key drivers that push the Jackson business forward. Communication and credibility with our valued customers is paramount at Jackson. We have found that G-Force have established themselves as a strong and reliable ally able to underpin our growing offer to specific customers. G-Force have been very proficient in dealing at all levels from a national buying division through to the night fillers on the shop floor. Valuable ‚Äútime managed‚ÄĚ communication is what we have come to expect from G-Force with a professional team being on hand 24/7 without exception delivering what is promised, when it is due and on budget‚Ķ.just like Jackson. We are pleased to give G-Force full credit in meeting our high expectations to date and we look forward to a long partnership.
Chris Dyson
National Sales & Marketing Director  – Jackson Industries Pty Limited
November 21, 2019
G-Force began working with us in April 2013 and we immediately knew we had made a great decision. Josh, Daniel and the team are professional, knowledgeable and driven. Within the last 12 months they have also carried out a nationwide BLG, working with not just us but the Bunnings planning team and buyer. Without their experience this would have taken us months to achieve, but they executed the whole project seamlessly and on schedule. Their knowledge and understanding of the Bunnings operation is second to none and we would have absolutely no hesitation whatsoever in recommending the G-Force team to anyone looking to strengthen their position in Bunnings
Trevor Kennard
National Sales Manager  – Kenware Home Living
December 27, 2019
Knauf Insulation has engaged the services of G-Force as its vendor refill and merchandising service provider in Bunnings warehouses across Australia since September 2010 and more recently to assist with our launch in New Zealand. George, Josh and Simone have an active ‚Äėhands on‚Äô approach and a positive ‚Äėwe can do it‚Äô attitude which is very important and valued in terms of a supplier delivering on Bunnings standards and requirements. They are positive and passionate about representing Knauf Insulation products and regularly provide insight and advice from their in-depth understanding of Bunnings KPI‚Äôs and standards. Ultimately, they do a very good job and we are happy to recommend G-Force to either new or existing suppliers that quite simply want ‚Äėhonest‚Äô, ‚Äėdown to earth‚Äô representation that will work with you to achieve both Bunnings and your own requirements.
Matthew Pearse
National Sales Manager  – Knauf Insulation
December 27, 2019
Ledvance Lighting Australia selected G-Force to represent our Bunnings business in May 2012. After a thorough process that involved comparisons with other merchandising companies, G-Force were chosen for their professionalism, commitment to going the extra yard, team structure and positive references from within the trade. The lighting category is extremely dynamic with changes occurring constantly, G-Forces ability to adapt, act with urgency and execution at store level is critical to Ledvance’s growth and ongoing relationship with Bunnings. G-Forces implementation of Bunnings KPI’s and Standards are a given, the expectations are high and so are the results that G-Force delivers. Bunnings recently updated the Lighting BLG and G-Force were requisitioned to complete what was a mammoth task, G-Forces team managed to do this in good time, keep multiple suppliers pleased and especially Bunnings. After working intimately with G-Force for 2 years, I recommend them to other companies wishing to employ sales and merchandising teams.
John Cartwright
Ledvance National Sales Manager  – Ledvance
December 27, 2019
G-Force has been providing Vendor Refill services throughout the Bunnings network nationally. Their professionalism, standard of execution and ability to drive sales at store level is fantastic. George, Fabian and the team treat our requests with urgency and always react in a timely manner. We would recommend them to any vendor looking to give their products the best opportunity for sales to excel and increase their range within the Bunnings network.
Anthony Bertram
National Sales Manager  – Solar Lytworx
December 27, 2019
G-Force have been servicing the Bunnings stores nationally for Sampford IXL ‚Äď from day one we found their work ethic and dedication to the task to be first class. They are motivated and results driven and know the Bunnings business and the expectations required. This attitude is apparent right through their organisation from senior management to the store merchandiser. The measure is they achieve the Bunnings KPI‚Äôs every month without fail. I would highly recommend G-Force as a business partner.
Peter Breen
General Manager ‚Äď Sales  – Samford IXL
December 30, 2019
After 9 years dealing with other vendor refill providers, the move to G-Force in September 2013 has been a positive one for Better Living Products. From day 1, George, Josh and the team at G-Force took control and started to deliver results. Since the move, every key performance indicator has improved significantly. Now for the first time, Attendance Rate, Vendor Order Placement and Range In Stock are all now well above the benchmark, New Store Set-Ups have been completed correctly and on time ‚Äď every time. More importantly, sales have increased accordingly. To remain the clear market leader in the Soap Dispenser category in Australia is important to us and with G-Force‚Äôs professionalism, enthusiasm and dedication, we are confident we will stay that way. I would have no hesitation in recommending G-Force to anybody needing top-notch vendor refill services in Bunnings.
Wayne McDermott
Managing Director  – Better Living Products
December 30, 2019

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